
I am a PhD Candidate in Advertising & Public Relations Department at Michigan State University.
As a mixed-methods researcher, I study cross-cultural consumer behavior, authenticity, and digital technology use, with a particular focus on how culture shapes decision-making in global markets and digital environments.
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My research has been published in reputable journals such as the International Journal of Human–Computer Interaction and Frontiers in Psychology. I have authored industry reports, have multiple papers currently under review at leading marketing journals, and have presented more than 20 conference papers at national (the USA) and international venues.
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I also teach advertising, digital analytics, and media planning courses, drawing on both academic research and years of industry experience.
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For collaboration, please email me at moldagal@msu.edu.
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